The bank's design leaders understood that Iti's institutional website needed to convey the youthful, digital atmosphere the brand wanted to convey. That became our mission: to carry the essence of the experience proposed in your app for your new site.
Not only did we design, but we also developed the new Iti website, an experience that valued white space, message, and interactions. Those projects we are proud of make the most essential design tangible without giving up the brand presence.
For the development of this project, we used iDS, the Itaú Design System, as a basis. Despite the excellent result, the new site did not go live due to a change in the bank's strategy.
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